This session looks to address the changes since March, as well as look to what the future may hold, including: Even before the recent global shifts moved everyone indoors, the world was changing. Justin founded Hubble Media, the company behind the world-renowned TV advertising strategy conference series, Future TV Advertising Forum. I have worked for Dentsu for 7 years (Amnet Global for 4) where I initially worked within the Global Clients commercial team. Former Campaign editor and editorial director, Dominic Mills writes the weekly 'Mills on Monday' column for Mediatel's Newsline. Nigel has also held board positions at key industry trade organisations, the IAB and Outdoor Advertising Association. How are advertisers changing their approach to working with publishers and what should industry expect to see over the next 18 months? Josko is a seasoned digital transformation leader with a proven track record of successful delivery across multiple industries, including OOH, e-commerce and financial services. She launched QUISMA, GroupM’s leading performance marketing specialists into the UK in January 2012 and has also held senior management roles at Amnet, Dentsu Aegis trading desk, as well as ad network Hi-Media. She is also a trustee board director of charity Clic Sargent. Prior to that, Sir Martin was Group Financial Director of Saatchi & Saatchi plc for 9 years and worked for James Gulliver, Mark McCormack and Glendinning Associates before that. He was Marketing & Trading Director for Kwiksave before joining the board of Somerfield as Group Marketing Director. Having joined GroupM in May 2018, Charlotte’s role sees her responsible for a wide range of functions within the business – from managing financial reporting and commercials, to our HR operations; with a large focus on D&I. Rob has worked in Digital since 1999, working at Excite,Alta Vista, 24/Real Media, Future Publishing, Switch Concepts and Network N. Having worked both publisher and publisher technology sides, he developed the first European Co Operative to trade Data and Inventory and is passionate about helping open web publishers build profitable businesses, which can survive in the fast, dynamic and evolving market. Previously, Hamish was at AOL UK as Managing Director where he oversaw business strategy and and operations across the company's content brands, programmatic and video platforms on both the demand and supply side of the market equation. Orlando Wood is Chief Innovation Officer of the System1 Group, Honorary Fellow of the IPA and author of the IPA’s best-selling and widely acclaimed publication, Lemon (2019). Belinda is a frequent speaker at conferences and seminars around the world. So we're proud to launch our most ambitious digital event yet – The Future of Media. ISBA, the industry body representing advertisers, and consultancy PwC have finally released their long awaited report on the programmatic ad market - and for the first time anywhere in the world they have quantified the end-to-end value of its supply chains. It is listed on the London Stock Exchange under SFOR.L and after a little over one year, S4 Capital plc has over 2400 people in 30 countries, with a market capitalization of over $1.2 billion. Worforce Management has developed from a traditional approach of staff scheduling to improve time management and it has become more integrated and demand-oriented to optimize the scheduling. How can the industry adjust to these demands? Mediatel: Media analysts have been predicting that this pandemic will accelerate huge changes in consumer behaviour. Photography by Amy Vivian Explore Recent Photos Trending Events The Commons Flickr Galleries World Map Camera Finder Flickr Blog Create Get Pro Having spent 30 years on agency side, Greg Grimmer has seen his fair share of changes to the agency landscape in the previous three decades, but what does the future hold and how will agencies adapt? side media including roles at Procter & Gamble, Heineken, Johnson & Johnson and most recently Danone. MediaTek ハイパフォーマンスを実現するビッグコアとAI プロセッサを搭載したHelio P60チップセットを発表 MediaTekのAIプラットフォームを搭載した最初のチップセットは、最先端のAI、高度なカメラ機能をサポート、ビッグコアを搭載しパワフルかつ電力効率に優れた製品です。 In this role she is responsible for representing agency interests on all the UK industry media research contracts. Wayne was one of the earliest users of programmatic technologies in the UK and has since held various positions which have helped brands leverage the increasing importance of programmatic. How agencies will adapt media trading in the future (From "The Future of Media Trading") Having spent 30 years on agency side, Greg Grimmer has seen his fair share of changes to the agency landscape in the previous three decades, but what does the future hold and how will agencies adapt? Where does ultimate human responsibility sit and how is it impacting the costs of trading the media? Sir Martin supports a number of leading business schools and universities, including his alma maters, Harvard Business School and Cambridge University and a number of charities, including his family foundation. MediaTek Reveals the Future of Premium Wireless Connectivity With Its New MT7615 SoC Jan 7, 2015 - 3:17 PM Las Vegas – Jan. 6, 2015 – MediaTek today announces the release of MT7615, the most advanced 802.11ac System on Chip (SoC) for Wi-Fi connectivity. In this interview, David Pidgeon speaks with Phil Smith, the DG of ISBA, and the report’s author, Sam Tomlinson, who heads up the media assurance team at PwC, to gauge their reactions to the findings, and to understand what must happen next as the market looks to find a solution. He has also held senior board level positions in the UK at Weve, Living Social and Primesight Outdoor and notably was at the helm at Yahoo as their UK Country Manager where he led the team through the merger with Oath. Julie is now Head of Business Development at Mediatel having spent many of her formative years at Mediatel Connected eventually heading up the team there and developing the product’s mapping and surveys tools. In this panel, Extinction Rebellion, the global environmental movement, speak up. The digital publishing industry is at an inflection point for both audiences and brands.There is almost too much choice – more content, more models, more platforms, more devices, more of everything. On top of this, advertisers have held back their pounds, restricting marketing budgets in wait for a more certain future. He spends most of his time presenting Thinkbox’s fantastic telly-related research to marketing teams to help deliver improved marketing effectiveness and he is also one of the instructors featuring in Thinkbox's new TV advertising training course, TV Masters. In media agencies the word innovation is often overused and misused, and real progress is slow for a number of different reasons. He redefined how people share on Twitter with the invention of the retweet button, he reimagined how businesses use social media data as CEO of DataSift, and now he's reinventing identity in the marketing industry. The future of planning must be about better insight. The smartphone is a mid range 5G handset and sported the HiSilicon Kirin 820 SoC. Prior to Adform, she worked as MD Advertising at video game developer King. Reset your password People are moving away from large social channels to smaller groups to find others that have the same interests as them. Join Veritonic’s head of international Damian Scragg as he reveals new data that’s becoming foundational for any sound marketing campaign. If you missed the show or a particular session, you can now watch … The gaming industry is exploding. The agency from launch attracted brands including Autotrader.com, Ancestry.com, Aston Martin, Nestle Superdrug and the launch of WIRED magazine. Tina is Head of Ad Tech at IAB UK, the industry body for digital advertising. What then about creativity? David has been leading the Business Development team for AdSmart from Sky for 7 years. Up to now, third-party cookies have been the linchpins of audience addressability: gathering the data required to dynamically optimise creative, frequency cap, and retarget. There is no doubt that ISBA’s Programmatic Supply Chain Transparency Study has created a lot of noise, and as well as answering a lot of questions, it has also opened up the door to further uncertainty around how programmatic companies operate, especially just 12 months after the ICO report condemning the programmatic advertising industry as "immature in its understanding of data protection requirements". He sold a lot of pop-ups. Her strong knowledge of multiple European markets and a background spanning agencies, brands and ad tech businesses gives her a unique perspective to help identify new strategies and deliver growth for clients. In early 2016 he was promoted to Head of Digital Display, and a year later Head of Display to combine all offline and online publishing investment under one team. But as spend increases, so do expectations. Create account. In this session we will gain insight from two people who have been part of the process and will share their experiences. Audio marketing intelligence starts...and continues...with a keen understanding of where you stand. But, unlike digital, due to the technology it uses and its distributed nature, engaging listeners at scale remains tricky with little targeting or intelligence available. He was Commercial Director for the 1,000 boat Thames Diamond Jubilee Pageant in 2012. The future of planning must be about better insight. Mediatel has always been my go to source for the best media information and news, and now it also offers excellent ‘must attend’ industry events Videos & Podcasts Latest Research Throughout her career Jessica has advised MediaCom clients at a Global and local level, spanning a variety of industries: FMCG, Pharmaceutical and Luxury on embracing emerging technologies. Alys is Head of Commercial Delivery at Kinetic, the UK’s leading Out of Home specialist. But harnessing its value will require greater innovation, better understanding of how upper and lower funnel benefits can be balanced, and a focus on overcoming fragmentation and measurement hurdles. Hamish reports directly to David Pemsel, the CEO, and is a member of the Guardian, News & Media Executive Committee. Lucia has extensive experience as Head of Sales, Account Management and Network Agencies at Google's DoubleClick, and was the Interactive Marketing Manager at eBay. There, he honed his expertise in ad tech, analysis and optimization. During the pandemic, even as TV viewing soared, TV advertising was hit as many advertisers had little choice but to reduce their TV spend. An ambassador for the online industry, Ellie is also a champion for inclusivity sitting on the AdTECH London advisory board and co-founder of Digital Leading Ladies Group which was created as an informal and inclusive group in 2018 and currently comprises 180+ of the most senior and entrepreneurial women in the digital advertising industry. Mediatel News’ editor-at-large and weekly columnist, Dominic Mills, interviews S4 Capital executive chairman Sir Martin Sorrell to discuss what Covid-19 means for the marketing and advertising industry; what the agency landscape might look like 12 months after lockdown; what he believes brands should be doing to come out of the pandemic stronger; and much more in a not-to-be-missed grand finale to the Future of Media Trading. Ben will explore how the power of radio has been rediscovered, and what its reinvigorated role in people’s lives means for brands and advertisers. Originally aired at The Future of Brands Ecommerce. Media professionals congregated from around the world on November 25 to reach one destination - a link on the Mediatel Events website. … These are just two small examples of a big point: advertiser activity in audio is only growing. I’ve grown to love this part of the media industry and I’ve been really lucky to have a fantastic team alongside me where we have seen significant growth over the past 4 years. Gurman Hundal is an ad tech entrepreneur, the CEO and co-founder of MiQ, and the 2019 winner of the EY Entrepreneur of the Year Award for Sustained Excellence. Beatrice holds MSc. In this panel debate, those at the very heart of programmatic get the opportunity to have their voice heard to reflect a fair and balanced debate. Dean Robinson has first-hand experience of in-housing at William Hill while Wayne Blodwell advises a number of his clients at The Programmatic Advisory as to whether in-housing is the right thing to do. Mediatel’s Future of Media event today about the role under 35-year-olds play in our media ecosystem and how their news consumption fuels their hopes, ambitions and curiosities. He also spent several years earlier in his career in the cut and thrust of management at smaller independent agencies, playing a key role the sale of an independent direct marketing agency as well as holding senior roles in advertising, customer relationship management and performance marketing agencies. In this session, your panellists reflect on learnings throughout 2020, and look ahead to the possibilities of 2021. To ensure it’s future fit for the next 50 years, our vision is to transform the way TV advertising is planned, measured, traded and managed – we’re calling it ‘One Campaign’. With that in mind, what is the future of publishing? Reid joined Hearst UK in 2012 as Brand Marketing Director and was promoted to Marketing and Circulation Director in 2014, MD Consumer Revenues and Marketing in 2019 and most recently to Chief Consumer Revenue Officer, Hearst Europe in March 2020. Dr. Julian Tan, from Malaysia joined Formula 1® in 2017. Before that, he was VP Marketing and Strategic Partnerships at Resolution, a digital marketing agency that makes it rain under the Omnicom umbrella. Lauren’s core focus in her role is helping clients with strategic digital media planning and activation in the performance space; Lauren’s role is also focused on supporting PHD Media with growing its digital capabilities, through leveraging technology, and intelligent use of data science in digital. Prior to 4C, Goldman was CMO at Kenshoo, an enterprise marketing software company, for nearly 5 years. For mildly amusing but often boring industry chatter, you’re welcome to connect: @JustinLebbon. He started his career in finance as an accountant for KPMG. Planning strategies should be in an always-on state, in the same way as buying has become. With over a decade of experience in the advertising industry, Stefanie is well positioned to share expert guidance and industry knowledge about the TV ecosystem and how it has evolved in recent years; particularly its rapid expansion into digital. Reach and connect with the right audience whenever and wherever they watch – in the knowledge it has the brand safety and high impact that only TV can provide. A straight talking person, Richard prides himself on client-led transformation. There, he honed his expertise in ad tech, analysis and optimization. As we approach the end of the year, we want to celebrate everything that is brilliant and innovative in media. She leads projects for Jellyfish's international publisher client base, focusing on supporting their advertising and reader revenue growth through digital marketing, data development and digital transformation. Where does the responsibility lie to foster and promote inventory quality? Brands are devoting more budget to radio than they have in decades. Mediatel Events | 865 followers on LinkedIn. In this panel, we’ve brought together two of these brands, alongside Sky, to share insights into how and why brands have advertised on TV during the pandemic. Lucia Mastromauro is Vice President Global Client Partnerships and Western Europe Sales. Charlotte oversees GroupM’s financial, commercial, business operations and people teams in the UK. Pete is a mentor for The Marketing Academy, OUTstanding and Solent University. Creativity is an art form that transcends and shapes industries. Recognising a market saturated with Generation Z research, Mail Metro Media has produced The Generation Factor report, which takes an inclusive deep dive into what makes each age group tick. He advises agencies and various industry bodies, and occasionally works with content agencies on pitches. Belinda Beeftink is the Research Director of the IPA - the charted institute for UK communications agencies. A prominent buyer and seller sit down to discuss the implications and what we can learn from this pandemic about future keyword blocking strategies. But with users bursting up to over 2.5 billion and market value due to reach $180 billion by 2021, advertisers now simply cannot ignore the opportunities. Carola joined Jellyfish in 2012 following 25 years working in various circulation and marketing roles across a range of consumer and B2B publishers including The Spectator, EMAP and The Economist. In her current role, Catherine has established new best practices and set the programmatic foundations, pushing boundaries for testing and innovation in the partnership between Essence and L’Oreal in its Beauty Tech Labs agency model. Certainly not me or my mates. Gurman began his career at the Pan Euro ad network Adlink Internet Media, where he launched the company’s performance division just six months after joining the organization. Advanced TV is on track for significant growth, with the promise of greater efficiency, targeting precision and reach set to boost marketers’ buying confidence. How can we start putting words into action? Prior to joining Vibrant in New York, Helen lived in London and Berlin working both agency-side and in-house for TV channels, government organizations and digital start-ups. Before becoming UK CEO, Kate expanded her responsibilities to Managing Director of the Worldwide Hubs, specialising in service capabilities across the different regions, as well as unifying client servicing. She is regularly an attendee as speaker and jury memeber at for instance Global Festival of Media and AdWeek. He then built a successful career developing and managing numerous small creative companies within the film industry. She has enjoyed a successful marketing career during which time she has worked with blue chip corporates such as BT, British Gas, Diageo and Unilever and, most latterly, as the Group Brand Director at Aviva. Over the last decade, that vision has seen MiQ grow into a global business, with offices across EMEA, North America, and APAC, most recently expanding to commercial offices in China and India. We've now drawn to a close the third of our special lockdown events, the Future of Media Trading, which culminated with a live stream on May 18. Two years in the making, a time frame which in itself points to the complexity of system that many want to change, the report unveiled some alarming figures. From 3 channels to 140, from one device to five, from one broadcast platform to a plethora of choice, TV (in all its forms) has not just evolved, it’s exploded. Media Assets Events Campaigns Press Room 2020 2019 2018 2017 2016 2015 2014 2013 2012 2011 2010 2009 2008 2007 MediaTek Powers the Future of Mobile with New Helio P60 Chipset, Bringing Big Core Power & AI Helen joined IAB Europe from global AdTech company, Vibrant Media, where she was VP of Global Marketing. To meet that demand, they founded MiQ, a company driven by a desire to help clients get deeper insights from their data and achieve the maximum value from those insights through a better connected approach to marketing. Combined with consistent gendered marketing, stereotyping gamers as only white kids with acne, and the gaming industry simply didn’t seem to be easy to crack. Contact us for help, First time user? It is now in direct competition with the screens in people’s hands. Catherine’s time at Essence has also seen her win awards for innovative new approaches with EE and be the first to market in multiple regions with a number of products whilst working with Google. What can buyers and sellers do to protect themselves, and improve inventory quality? With the forced closure of all nonessential retail stores as part of strict lockdown measures, consumers have been forced to change their buying habits. Prior to joining Essence, Catherine worked at Havas, ODD and The European Marketing Group, and has a degree in Philosophy from The University of Nottingham - focusing on applied ethics and logic. And international relations graduate, passionate about championing transparency, open discourse quality. 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