This role works to the VP of Strategy and Marketing. Incorporated in England No. They have reported increasing demand and traffic in their platforms while sales are getting completed in record time. The new solution is one of the small modules separated from the company’s bigger air cargo community system. The impact of digital transformation on airport processes, business models and passenger experience. While commenting on the need for airlines to work together he said “Even though the freighter-only airlines are doing an exceptional business, they also have challenges as they are dependent on feeder flights of smaller airlines that bring capacity from different areas. Typically they will manually verify the correctness of the data and key in the most important aspects into their systems. This is the first in a new series looking at digital innovation and transformation in different B2B sectors aimed to inspire business-to-business marketers, this post from regular B2B marketing commentator René Power looks at how digital technologies are being deployed within the blossoming … Airlines do not need to reinvent digitalization; they should rather secure the help of competent, innovative partners to implement the innovations made The ability to telework from one day to the next with access to all data resources and the effective use of team collaboration tools has demonstrated the high degree of digitalization that has already taken place.”. Registered Office: Century House, Maylands Avenue, Hemel Hempstead, HP2 7DE, United Kingdom. Experts foresee deployment of autonomous feeder vessels, for example, to ferry containers along known routes of limited distance in the near future. “Since the lockdown, we are receiving requests from ground handlers, airlines, airports and charter operators to transform their operations into the digital arena due to reinforced need of digital solutions. Nevertheless, digitalisation and automation offer huge potential in the airline sector, and not least of all for improving safety. Research shows that traditional travel retail is being challenged and major growth is unlikely. About; Activities and concepts; Projects and initiatives; Tools; Deliverables; Highlights; About. The company works with 1900 unique freight forwarders and more than 10 thousand branches around the world. The Americas is also another place we could see growth coming in,” he continued. Learn more. Airlines need to be able to create digital networks, drive business transformation through digitization in areas of revenue management, enhancing ancillary revenues by enriched customer experience, reducing cost through data analytics, reduce overheads, increase efficacy of marketing spends & increase transactional accuracy by process automation and effective financial reporting. Figure 1: Evolution of digital transformation in passenger processes, Figure 2: Evolution of digital transformation in internal airport processes. Tracking & visibility with RFIDThe biggest challenge for forwarders and ground handlers at the moment is the amount of urgent freight being tendered and the lack of capacity to move it as quickly as needed. With end-to-end digital know-how to improve performance, Siemens is helping aircraft parts manufacturer Strata to 3D-print the first aircraft components for Etihad Airways, UAE’s national airline. ONE Aviation uses Siemens software to help break the economic, regulatory and learning barriers in the general aviation industry. Digitalisation is the answer for airlines The Internet of Things (IoT). Digital technologies and services have taken the aircraft cabin by storm, and the digital transformation is now headed for the cockpit, allowing aircraft to share and receive data online during flight. The passenger’s buying behavior has fundamentally changed. Novelty and glitz aren’t important here, so these features should reflect industry best practice. We focus on the processes that can bring the highest return on investment in each case. Diego Poza Head of Content. One of the key subjects these thought leaders tackled was how the aviation industry can adapt to the pandemic, one of the bigger shocks it has endured in recent history.Two takeaways from this point where the need for unified safety and health protocols across the aviation industry and the role digitalisation can play in ensuring minimal touch points and human to human contact across the travel … 1.2 In the civil aviation sector, as in other industrial sectors, paper-based processes have been progressively replaced by digital processes. Meanwhile, the digital solution providers came out with new software, redesigned current platforms and on-ground collaboration. “Most if not all airlines still handle a lot of paper documents and they have dedicated teams that process these documents. La digitalisation a changé la perception du travail, les attitudes des consommateurs, les réalités des marchés et même les textes des lois et des normes. Every warehouse has specific pain points and other areas where best practices are already implemented. Accenture provides consulting services to travel, airline, & hospitality companies to outdo unprecedented competition in the new digital landscape. For instance, Air New Zealand has explored mixed reality, as well as simultaneous translation for its multilingual customer base using Google Pixel Buds. The way aheadThe air freight industry still has great opportunities to digitise the processes, procedures and how shippers, freight forwarders and airlines interact. This mostly requires a phone call or direct communication between these stakeholders to constantly monitor the temperature,” he said. This isn't exclusively due to Covid-19, but the pandemic has accelerated this move.”. But until airlines rid themselves of paper, decades-old problems will continue. Pricing, capacity and e-bookingDigitization hasn't started two months ago. The concept is defined by three separate, but intertwined, drivers: Digitisation, Connectivity and Data. there are different options airlines can start with, such as modernizing current products and services with digital functions or integrating additional digital solutions into the existing portfolio. CEO Alan Klapmeier, Engineering Director Ryan Jennings and others discuss how they combine a passionate focus on customers and a fully digitalized process to develop a light, twin-engine jet that combines high performance and low cost. CAPA publishes more than 400 global News Briefs every weekday, covering all aspects of the aviation and travel industry. in Airline Leader, issue 37, Nov-Dec 2016: “Disruption in the airline industry: It is coming, faster and bigger than you think” Removal of the restrictions would allow meaningful cross border mergers and acquisitions on a global basis and lead to significant benefits to the airline industry… From industry to logistics and energy, the digital transformation is a reality in every sector. Lufthansa Systems today announced the migration of Eurowings, a longstanding Lido Flight 4D customer, to the cloud delivery platform Global Aviation Cloud. The future: Will life sciences air freight supply chain be completely different? Air cargo’s dependency on paperAir cargo industry is largely a paper-based industry. Our GMAX portal has all these things articulated into a single platform. The aerospace industry is growing at an exponential rate. While WebCargo already has 14 airlines on their platform, the company expects 11 more to join by the end of this year. What can drones and UAVs do during a pandemic like Covid-19? Businesses have been mostly keen to shift online and use digital marketing tools such as websites, emails and social media to communicate and manage customer relations. The impact of lockdown was minimized for airports with community systems. Soon the cargo network of Air Canada will be managed by this digital solution. Trends, Digitalisation 02.01.2018. Digitalization’s Endless Possibilities for the Aviation Industry. Airports, airlines and travel retail operators are currently facing unparalleled challenges, both in the way they do business as well as in the aviation industry itself. In 1995, Lufthansa outsourced its IT department to its newly founded subsidiary, which has experienced a remarkable development in recent years. For some, it’s ensuring the accuracy of actual manifested goods being loaded (or unloaded). Thus IBS is opening up its integration capabilities to make sure that all these players will become one big ready-to-use digital ecosystem.”. But the most unintended help came from the digital technology that enabled the industry to not only to keep social distancing but also to move the air freight more efficiently. PING is one of such modules that help GHAs and freight forwarders in document processing which has received a tremendous demand from different geographies including North America, Europe and the Middle East.”. The airline IT specialist is looking back proudly at the many milestones in its history of shaping the digitalisation of the airline industry. We are partnering with digital players in the sales channel and cargo payments space to integrate and add value to the customer. The air cargo industry is no exception. Digital transformation of airports is intensifying and manifested by digitisation, connectivity and big data trends. ... (IATA), leaves the airline industry … In March 2016 Cameron was appointed to the role of Global Market Director – Aviation based in Detection HQ in London. But just like business process re-engineering and offshoring before, it will require an investment for a payback.”. The airline industry needs to understand the tectonic changes that transform each and every industry. The aviation industry, however, while certainly not excluded from this global drive to digital, is – as many have stated – more of a follower than a leader in this regard. Digitalisation and the continued expansion of its partnership programme are two key priorities for Cathay Pacific’s new head of cargo. Asia, led by India, is witnessing very significant and quick growth. Digitalization determines the future of the economy and society. “Our platform ‘Cargo Virtual Connect’ has tried to make this one seamless transaction across players and systems through exchanging instructions and responses digitally. Beyond these hubs, however, the path towards digitalisation is being beaten at a markedly slower pace, says Martin Mommersteeg, founder of Netherlands-based supply chain and operations specialist M3 Consultancy. Should Embark on Digitalization Higher Customer Expectations. Altogether these changes demanded digital solutions for this industry to move forward. In some cases, the focus is on managing the consolidation of shipments.”. In an industry where the business environment has turned on its head and become a supply-constrained environment, our AI/ML-enabled revenue management solution is helping airlines make the best decisions on pricing and selling.” he added. Airlines is only one part of the whole travel ecosystem. Henk Mulder, head, digital cargo, International Air Transport Association (IATA) said “The most important tool that has allowed the air cargo community going is without question, the full digitalization of the workplace. When looking at the overall rate of digitisation adoption, airports are considered laggards compared to other industries. Instead, we distribute the prices and make sure they are live. But the offices of these chambers are not working now,” he added. Digitalisation in airport construction. The retail industry followed. Pax-to-cargo solution allows to increase the area for cargo carriage by loading it on the passenger seats or by removing passenger seats. It has already started a few years ago and the last two years saw bigger steps and quicker progress in this direction. However, it will evolve as the standard in those airports which do prioritise efficiency and are capacity constrained. Aviation industry; Discover what we do; Newsroom; Events; Library; Secondary navigation. And before it’s too late, it should take off for its digital transformation journey. It’s the most comprehensive source of market intelligence in the world, with around 50 per cent of content translated from non-English sources. Before you continue, download the … Rapidly changing purchasing behavior by customers, the evolving E-Commerce industry and digitalization are disrupting traditional revenue streams and business models of airports This strategy is the foundation and shows a company the business models that could spell success in the future. Intradco Global successfully transports over 3,000 pigs and cattle, Alexandre de Juniac lists down IATA's key agenda for 2021, Ashwin Bhat appointed chief commercial officer of Lufthansa Cargo, APAC sees 3.2% growth in air cargo biz between Oct-Dec: WorldACD, cargo.one raises $42 million in Series B funding as demand for air cargo soars globally, Swiss WorldCargo finalises preparations for transport of Covid-19 vaccines, Kuehne+Nagel gets contract for Covid-19 vaccine logistics in Germany’s most populous state, CCT provides critical thermal packaging for Operation Warp Speed's Covid-19 vaccine rollout, Cold Chain Technologies Operation Warp Speed. The airline industry worldwide was heavily regulated (until about the end of the 1970s), preventing management to develop and implement traditional marketing strategies relating to, for example, price-service options. Cameron has a BSc (Hons) & MEngSc in Project Management from the UNSW, Australia. The air cargo industry is no exception. Economic Performance of the Airline Industry Key Points • Global GDP growth is expected to improve moderately next year with the support of accommodative monetary and fiscal policies. With Industry 4.0 you have to ask yourself: “Is there a smart way of linking my data to improve the manufacturing process?” And this in turn only makes sense if the processes behind it are integrated as well. © Copyright 2020 Smiths Detection Group Ltd. A Part of Smiths Group plc. With its research portfolio, the new institute will play a central and vital role in this and also be involved in DLR's key aeronautics, energy and transport areas. “Ground handlers are the airline representatives. Besides, during the lockdown, the company has entered into agreements with two international airports to implement its community system, completed a sale to a charter operator in a record time of just three days and is even approached by top general sales & service agents (GSSAs) in the world. The path leading to the industry’s recovery – amid speculation on the return of passenger demand, fleet adjustments, and airline restructurings – is guaranteed to involve multiple factors acting towards a once again stable environment. This is creating pressure on storage and handling capacity in the warehouses. This should have a positive impact on the economy, but is the aviation industry prepared for such a boom? “To move life-saving drugs, like the hydroxychloroquine, the forwarder has to deal with the customs declaration, send airway-bill to the airline and pay handling charges to the airport. In September 2010 Cameron became Managing Director of Australia and New Zealand and Director of Product Management based in Sydney leading the ANZ business and product development for the Integrated Systems product line. These tools have gradually become more sophisticated, allowing interaction with the general public and no longer confined to one-way communications. To support that, Delta Cargo opened the Cargo Control Centre last year. Airlines are rapidly reinventing the passenger experience with contactless journeys focused on traveler health and safety to make customers feel comfortable flying again (Exhibit 3). In recent years we have seen an impressive wave of digital innovations across the sector. “In January we launched a new service, EPIC (Enhances Partner Identification and Connectivity), to manage system connectivity between air cargo stakeholders. 30 types of documents and 124 copies of paper have to move along with an air cargo shipment that starts from its shipper to the consignee. The impact of digital transformation on airport processes, business models and passenger experience. The airline industry has seen sustained profitability since 2010, with global profits reaching a peak of $38 billion in 2017, according to the International Air Transport Association. The air cargo community is facing several challenges including the reduced capacity, a sudden demand surge particularly for medical supplies, absence of onsite manpower and climbing freight rates. The dichotomy of the African continent is more pronounced with the contradiction in that while telephony penetration is at a very high level, access to the internet per capita is at the lowest level. This feature was originally published in May 2020 issue of The STAT Trade Times. More than ever it is important to have transparent access to prices and capacity available, along with the ability to book them instantly. Airlines, freight forwarders, airports and ground handlers are playing their part in innovating and finding solutions. “The WebCargo platform offers instant capacity availability and pricing of all 14 airlines. Today however, with non-aeronautical revenues becoming a driving force and passengers an increasingly important customer segment, airport digital marketing is growing more sophisticated. No one’s saying that digitization is the cure-all for air cargo’s issues, but it’s a fantastic start. Reduced capacity and increased demand took the prices to record levels. Advances in computer technology are cited very often as a major disruptor in almost every major industry. One big digital ecosystemThe crisis is asking for all stakeholders to come together and work collaboratively. In our experience, this value has four principal sources. “I don’t believe the current players in the air cargo industry are open to digitalisation… Recently Portugal's flagship carrier TAP Air Portugal entered into a partnership with air cargo e-booking platform Cargo.one, confirming the trend. “Electronic documents like the e-AWB have turned out to have an unintended benefit: the absence of the need to physically touch paper documents that have been touched by others recently. He also holds an MSc from Cranfield University, UK. Digital service providers are reporting an unprecedented jump in traffic and demand while sales are happening in the record time frame. (See Exhibit 1.) Camilo Garcia Cervera, global VP Business Development, WebCargo said “This is a perfect storm with reduced capacity, sudden demand increase particularly in certain trade lanes and lack of onsite manpower. Research and development will be undertaken in close collaboration with the aviation industry. The company deemed it was not “commercially or environmentally justifiable” to operate such a … But … We are already very strong in Europe and are trying to reinforce our presence here. Published on - September 2018. Most airline apps offer the same basic functions, including check-in and push notifications for gate changes; some have advanced ones, such as a status-on-standby list and the ability to rebook cancelled flights. Ashok Rajan, senior vice president and head, Cargo & Logistics Solutions, IBS Software said “We in IBS Software are trying to widen our partner ecosystem. Airlines aren’t protected: travel start-ups, with $5.5 billion in venture-capital funding last year—up from $0.5 billion in 2010 1 —hope to succeed with innovative solutions focused on distribution and customization. All Rights Reserved.. FROM MAGAZINE: Digitalisation is the only way out for air cargo, The air cargo challenge in the Covid-19 pandemic. To prevent a complete stagnation in the activities of global air freight forwarding industry and support the continuity of the trade ecosystem, airline executives started utilizing passenger aircraft to maintain air freight forwarding operations. aviation industry to benefit from the ever developing and dynamic digitalisation platform. Challenges of Digitalisation in the Aerospace and Aviation Sectors Kirsten Lamb, CDBB Introduction Building on the challenges highlighted in Report 2.1, this report describes digital transformation in aerospace and aviation, and identifies some challenges that are likely to have parallels with the architecture, engineering and construction (AEC) sector. The world is in a virtual war against the Covid-19 pandemic. From flag carriers to LCCs, from the new breed of regional airlines to long-haul specialists, the airline digital transformation opportunity is being grabbed with both hands. 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