Social media has created a way for people to constantly update and share content with their friends with little effort. ... makers in the age of media convergence. Winner of the 2007 Society for Cinema and Media Studies Katherine Singer Kovacs Book Award. The previous solid distinctions that siloed traditional media, such as TV, radio, cinema and video games, have blurred into each other with the advent of technologies such as smartphones, apps, web-streaming and of course, social media. The popularity of The Daily Show and The Colbert Report demonstrate that news, even political news, can win young viewers if delivered well. Known as “media convergence”, such a phenomenon has led to fundamental shifts in the way people consume media content and services – they can now easily access a wide array of content across geographic … Media convergence (the coming together of the three C’s via the internet) ‘forces’ traditional industries into adapting the use of new media. way content is distributed and consumed globally. people are now able to access media content that. Audiences have become Media Journalists . The way we access and consume media has been rapidly changing over the past 15 years. need to be changed and transformed, and new content creation strategies need to emerge. - A media outlet increases the number of its stories that have a primarily entertainment value. Another shift in the new media is a change in viewers’ preferred programming. An agreement concerning the existence of a media convergence at the level of technology stands out as the common denominator of different approaches. Some people like to define media convergence simply by stating it to be a merger of mass media and communication outlets. A media convergence is basically seen in every person’s cell phone, glance down at your palm and there sits a device that can click a photograph, edit and modify the same and also send it like a mail. Whether it is posted forever on a timeline or a couple seconds in a Snap, a picture is worth a thousand words and social media has created the perfect medium to share these visual stories with friends. A teenager doing homework may juggle four or five windows, scan the Web, listen to and download MP3 files, chat with friends, word-process a paper, and respond to e-mail, shifting rapidly among tasks. Even as we improve access, we have failed to address an increasingly evident gap in e-readiness, the ability to sort through, interpret, and process knowledge (Sciadas 2003). 2007 Choice Outstanding Academic Title. I don't think that convergence will change the way in which we pay for media. ... to market new and different business models and the opportunity for consumers to access media … To Jenkins, media convergence can be explained as “the flow of content across multiple media platforms, the cooperation between multiple media industries, and the migratory behavior of media audiences who would go almost anywhere in search of the kinds of entertainment experiences they wanted” (Jenkins, 2006). In turn, media convergence impacts the way we consume media. ... media change in general and numerous detailed. Established work flows, serves, etc. - A media outlet does not report on an investigation into financial corruption that mentions the media outlet's parent company. Younger viewers, especially members of generation X and millennials, like their newscasts to be humorous. , like their newscasts to be a merger of mass media and communication outlets especially members generation... 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